What does the pink ribbon signify In the story Young Goodman Brown by Nathaniel Hawthorne - the pink ribbon has a deep meaning The ribbon belongs to Goodman Brown's wife Faith It appears several times and becomes a powerful symbol Innocence and Purity The pink ribbon represents Faith's innocence and purity At the beginning of the story as Goodman Brown leaves for his journey Faith's pink ribbons flutter in the wind The ribbons show her youthful and pure nature Hawthorne describes Faith's naivety with the pink He says letting the wind play with the pink ribbons of her cap It emphasizes Faith's innocence Goodman Brown sees his wife as a symbol of virtue and the pink ribbon highlights this belief The Loss of Faith As the story progresses the pink ribbon changes its meaning When Goodman Brown is deep in the dark forest he hears voices and sees a pink