What was Willy Loman's concept of an ideal salesman Arthur Miller reveals the Willy Loman's concept of an ideal salesman in his play Death of a Salesman Willy Loman the central character dreams of becoming a great salesman His concept of an ideal salesman is based on popularity charm and personal appearance rather than hard work and practical skill Success Through Popularity Willy believes that a salesman becomes successful if everyone likes him He says It s not what you do It s who you know and the smile on your face He thinks a salesman must win people s hearts with friendliness For him popularity is more important than real ability Influence of Dave Singleman His idea of a perfect salesman comes from Dave Singleman He is an old salesman whom Willy admired He says He died the death of a salesman in his green velvet slippers Willy admires